Type: Package
Title: Power Analysis for AB Testing
Version: 0.1.0
Maintainer: William Cha <william.minseuk.cha@gmail.com>
Description: Power analysis for AB testing. The calculations are based on the Welch's unequal variances t-test, which is generally preferred over the Student's t-test when sample sizes and variances of the two groups are unequal, which is frequently the case in AB testing. In such situations, the Student's t-test will give biased results due to using the pooled standard deviation, unlike the Welch's t-test.
License: GPL (≥ 3)
Encoding: UTF-8
LazyData: true
Imports: stats
URL: http://github.com/williamcha/pwrAB
BugReports: http://github.com/williamcha/pwrAB/issues
Depends: R (≥ 3.3.1)
RoxygenNote: 6.0.1
Suggests: testthat
NeedsCompilation: no
Packaged: 2017-06-06 06:57:46 UTC; william
Author: William Cha [aut, cre]
Repository: CRAN
Date/Publication: 2017-06-06 10:19:03 UTC

Two-Sample t-Test Power Analysis

Description

AB_t2n performs the power analysis for AB testing. It uses the Welch's t-test, which allows for the standard deviation to vary across groups.

Usage

AB_t2n(N = NULL, percent_B = NULL, mean_diff = NULL, sd_A, sd_B,
  sig_level = NULL, power = NULL, alternative = c("two_sided", "less",
  "greater"), max_sample = 1e+07)

Arguments

N

Total number of observations (sum of observations for groups A and B)

percent_B

Percentage of total observations allocated to group B (between 0 and 1 - e.g. input .5 for 50%)

mean_diff

Difference in means of the two groups, with mean_B - mean_A

sd_A

Standard deviation of group A

sd_B

Standard deviation of group B

sig_level

Significance level (Type I error probability)

power

Power of test (1 minus Type II error probability)

alternative

Character string specifying the alternative hypothesis, must be one of "two_sided" (default), "greater" or "less"

max_sample

Maximum sample size that is searched for

Details

Exactly one of the parameters 'N', 'percent_B', 'mean_diff', 'sig_level', and 'power' must be passed as NULL, and the omitted parameter is determined from the others. sd_A and sd_B must be specified. When 'percent_B' is the parameter omitted, two solutions may exist, in which case the smaller value will be returned

Value

Object of class "power.htest", a list of the arguments (including the computed one).

Examples

# Search for power given other parameters
AB_t2n(N = 3000, percent_B = .3, mean_diff = .15, sd_A = 1,
sd_B = 2, sig_level = .05, alternative = 'two_sided')

# Search for sample size required to satisfy other parameters
AB_t2n(percent_B = .3, mean_diff = .15, sd_A = 1,
sd_B = 2, sig_level = .05, power = .8, alternative = 'two_sided')


Two-Sample t-Test Power Analysis for Proportions

Description

AB_t2n_prop performs the power analysis for AB testing, and when dependent variables are proportions (between 0 and 1). It uses the Welch's t-test, which allows for the standard deviation to vary across groups.

Usage

AB_t2n_prop(prop_A = NULL, prop_B = NULL, N = NULL, percent_B = NULL,
  sig_level = NULL, power = NULL, alternative = c("two_sided", "less",
  "greater"), max_sample = 1e+07)

Arguments

prop_A

Proportion of successes in group A (between 0 and 1)

prop_B

Proportion of successes in group B (between 0 and 1)

N

Total number of observations (sum of observations for groups A and B)

percent_B

Percentage of total observations allocated to group B (between 0 and 1 - e.g. input .5 for 50%)

sig_level

Significance level (Type I error probability)

power

Power of test (1 minus Type II error probability)

alternative

Character string specifying the alternative hypothesis, must be one of "two_sided" (default), "greater" or "less"

max_sample

Maximum sample size that is searched for

Details

Exactly one of the parameters 'prop_A', 'prop_B', 'N', 'percent_B', 'sig_level', and 'power' must be passed as NULL, and the omitted parameter is determined from the others. The standard deviations for each group are calculated using the formula sqrt(prop * (1 - prop)). When 'percent_B' is the parameter omitted, two solutions may exist, in which case the smaller value will be returned. For two_sided tests, when 'prop_A' or 'prop_B' is omitted, two solutions may exist, in which case both will be reported

Value

Object of class "power.htest", a list of the arguments (including the computed one).

Examples

# Search for power given other parameters
AB_t2n_prop(prop_A = .2, prop_B = .25,
           N = 3000, percent_B = .3,
           sig_level = .05, alternative = 'two_sided')

# Search for proportion in group B required to satisfy other parameters
AB_t2n_prop(prop_A = .2, N = 3000, percent_B = .3,
power = .8, sig_level = .05,
alternative = 'two_sided')